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Running a SME successfully means that you need to juggle many skills and responsibilities. Here at Communiqué, we understand the pressures on your time and budget and are able to work within the resources you have available. Communiqué’s SME sales advisory service will enable you to improve you and your team’s sales performance significantly.
Key to offering a professional consultancy service is the ability to grasp and understand the business issues at both strategic and operational level. This can only come from having a detailed understanding of what it takes to run a successful sales or service function and being able to translate that to businesses of all sizes.
For SMEs, we work with the principal to decide on how best we can slot into the team and help bring in more business. Some examples:
- A leading promotional branding company needed to pre-empt a gift mailing campaign with a data cleansing exercise to ensure that their quality and tasteful promotional items were sure to arrive in the hands of the decision maker. Communiqué was able to offer this service at very short notice and our client was so pleased with our result, we were given the opportunity to make the follow-up calls and created a number of appointments which resulted in a number of new key customers for our delighted client.
- A marketing company specialising in the field of social media needed introductions and quality appointments into some senior players in the world of HR and Media, particularly within the Public Sector and Retail. Not only did Communiqué offer an exceptional service but managed to exceed the clients' expectations in terms of the number and quality of appointments secured.
- Rather than outsource their telemarketing activity, when a local electrical testing company was re-launching under a new brand, they contacted Communiqué and briefed us to help them source and secure their own appointments with large numbers of clients who once secured, would subsequently offer repeat business. Instead of running a traditional telemarketing training course, one of our Consultants spent a day working alongside the sales team, listening and monitoring calls and offering helpful hints and tips on phrasing, questioning techniques and the do's and don'ts of a successful sales call. By the end of the day, we secured an average of 8 appointments per person and by the time all the follow-up calls had been completed a week later, the appointments diary was over 60% full for the following 8 weeks.
Contact us to find out how we can help your business
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